For investors Red Flag Screen

Before the LOI · search funds, PE, family offices

Go or no-go, in a week.

From whatever the seller has shared, the engine tests whether the top line is built on profitable customers or on discounts, one platform and one product. Then the forward view: is there growth left to buy, or, if the business is broken, can it be fixed?

Price

from $5,000

Time

5 business days

Output

Go / No-Go memo

Rush

3 days, +25%

The question it answers

Is this business worth the cost and effort of full diligence, and if it's broken, can it be fixed?

01What you get

A memo you can decide on.

Two to three pages: the recommendation, what drives it, and what diligence must answer.

ReeveGo / No-Go memo · Sample brand C

Recommendation

Go, with conditions

1

Earnings

−$1.12M over 12 months; the deck leads with growth

2

Red flags

Growth bought with discounts · seven months of cash

3

Fixable?

Probably, with a different model · confidence medium

4

What to pay for

The asset floor, about $1.2M, plus funding for the plan

Illustrative memo layout. Sample content is fictional.

Deliverables

  • Recommendation: Go, Go with conditions, or No-Go
  • Red flags, each with its likely effect on price or structure
  • Signs the earnings were dressed for the sale
  • A first read on growth headroom, with a confidence level
  • If it's underperforming: fixable or not, what it would take, and what that leaves worth paying
  • The questions diligence must answer

02What the engine looks at

The top line, tested.

As much of the engine as the seller's data allows. What can't be tested yet becomes a diligence question.

Number one

What to pay for

Repeatable revenue

Growth source, discount dependence, retention trend.

Concentration

Channel, platform, product, supplier, founder.

Dressed for the sale

Spend or inventory cut before the sale while new customers fell.

Number two

What you could make

CAC against value

True cost per customer against what customers are worth.

Headroom

A first read: over, at or under what the brand can afford.

Confidence

How much the data supports each read.

Designed and run by Reeve's founder: 25 years in wholesale, international trade and direct-to-consumer, across five markets. How the engine works

03How it runs

Five business days, on your timeline.

From the day the seller's data arrives. Need it faster? Three days, +25%.

  1. Day 0

    Data in

    Whatever the seller has shared: P&L, store and ad summaries.

  2. Days 1–3

    Screen

    The engine tests the top line, concentration and signs of earnings dressed for the sale.

  3. Day 4

    Growth read

    A first read on headroom, with a confidence level; follow-up questions to the seller.

  4. Day 5

    Memo and call

    Go / No-Go with the reasons and the questions; 30 minutes with the deal team.

04What we need from you

The clock starts when your data is complete.

  • The seller's P&L (monthly if possible)
  • Store and marketplace sales summaries
  • Ad account summaries or screenshots
  • Any customer or cohort data shared
  • Your deal timeline

View-only access, never admin. Your data is used only for your work.

05Not included

Stated plainly, so nothing surprises you.

  • The full commercial and customer diligence (Commercial Due Diligence)
  • A financial quality of earnings: that's your accountants' work
  • Any work for the seller, ever
  • Formal valuations

06Price and terms

From $5,000, fixed.

Deals under $10M$5,000
Deals $10M and above$7,500
  • Fixed fee, agreed before we start
  • Five business days from complete seller data; three days for +25%
  • Credited toward Commercial Due Diligence on the same deal
  • Under your NDA

Fixed fee. Our advice doesn't depend on what you buy.

Request a screen

07What comes next

Commercial Due DiligenceThe full model on 24 months of source data: what to pay for, and what you can make. See Commercial Due Diligence

08Questions

About the Red Flag Screen.

What if the seller has shared very little?

We screen what there is, say what we couldn't test, and turn it into the questions to ask before the LOI.

Does the seller see the memo?

No. Buy-side work goes to you only.

Can you screen several deals?

Yes. Each is fixed-fee; ask about a rate for a pipeline.

Tell us about the deal.

Start with a free 20-minute call and an honest first read. We reply within one business day with fit, timing and a fixed fee. Happy to sign your NDA first.

How it works

  1. 01Pick a timeAny 20-minute slot that suits you.
  2. 02A few detailsFirm, deal size, stage and deadline. Happy to sign your NDA first.
  3. 03A call with Hamed, the founderAn honest first read; fit, timing and a fixed fee within one business day.
Pick a time