Reeve The engine

What every engagement runs on

One model of your whole business. Checked every time it runs.

The engine turns your exports and invoices into the numbers that decide what has to change: what a customer is really worth and really costs, what a unit really costs, and what you can afford to pay for growth. Then it tests every change before we recommend it, and keeps checking every week. Designed and run by Reeve's founder: 25 years in wholesale, international trade and direct-to-consumer, across five markets.

~25,000

formulas in one model of your business

~150

automatic checks on every refresh

24

months of history, 36 forecast

1

model per client, built only from that client's data

01How it works

Data in. Discover. Solve. Monitor.

The same engine runs every Sprint, Diagnosis & Plan and diligence, and keeps running in Reeve Live.

Your data in:Shopify ordersAmazon and marketplacesMeta, Google, TikTok3PL invoicesSupplier and freight invoicesAccounting

01Discover

One model of your whole business

  • Up to 24 months of your data, about 25,000 formulas, 150 automatic checks
  • True LTV from every order; true COGS from every invoice
  • Every channel, platform, product and vendor, reconciled to your books

02Solve

What to change, and why

  • Product, bundles, pricing, channels, acquisition and cost: what has to change
  • Every change modelled before we recommend it: profit, cash and value
  • Sometimes the honest answer: stop doing what isn't working

03Monitor

Reeve Live keeps it true

  • Fast numbers weekly; P&L, COGS and LTV monthly
  • A 30-minute review every week on a fixed agenda
  • An action list with owners on your side, tracked to done

02What it checks

About 150 checks, before any number reaches you.

A finding is only written once the numbers it rests on pass. Warnings are explained, never hidden.

01

Reconciliation

Store, ad platforms, 3PL and marketplaces tied to your P&L before anything else.

02

Completeness

Every required line filled for every month; gaps flagged, never guessed.

03

Sanity bounds

Rates and costs outside plausible ranges are stopped, not used.

04

Calibration

The forecast's first year must land near your last twelve months.

05

True LTV

Order data reconciled to your store totals; payback and LTV:CAC tested.

06

True COGS

Inventory roll-forward; landed cost vs your books and product list.

07

Growth

Headroom only from mature cohorts; cash checked against your limit.

08

Weekly

CAC above the cap two weeks running; actions past due.

Nothing hidden

Every assumption on one screen, with its source.

Each input says whether it was reported, confirmed or assumed. In the review we change one with you and show what moves.

Reeve Live inputs for a fictional sample brand: every assumption by section, with its status and editable values.
Reeve Live, All inputs, fictional sample data.

03What it produces

Answers you can act on, not more dashboards.

Diagnoses, plans, presentations, and Reeve Live. Every figure traces to your records.

Sprint diagnosis

ReeveSprint diagnosis · Sample brand B

Verdict

Room to grow, once three leaks are fixed

True CAC vs affordable$31.73 vs $49.23
Leak 1: discounting outside peak$206K / yr
Leak 2: products losing money after ads$119K / yr
Leak 3: brand-term and retargeting spend$101K / yr
Fixable?Yes, without changing the model

Fictional sample brand. Page 1 of 4.

Diagnosis & Plan summary

ReeveDiagnosis & Plan · Sample brand C

Verdict

Change the model, or it will fail

True CAC vs affordable$71.27 vs $27.48
True LTV, 12 months (quoted: $163)$40.12
Stop now: four cuts, year-one EBITDA−$1.23M → +$0.12M
Time the cuts buy14 months
The new modelBundle, −6 pts discount, replenishment
Year-one EBITDA with the plan+$1.01M

Fictional sample brand. Summary page of the plan.

Tour Reeve Live

04Your data

Handled like it's ours to lose.

  • Your data stays yoursOne model per client, built only from your data; never pooled with other clients.
  • View-only, never adminWe read your accounts; we never change them.
  • Deleted when you leaveConnections switched off and our copies deleted when an engagement ends.
  • Every number traceableEach figure links back to the export or invoice it came from.

Run the engine on your business.

Start with a Sprint For investors