How we work Diagnosis & Plan
Solve · for brands from $1M · own site, marketplaces or both
What has to change, and the plan to change it.
The core of what we do. We find what's holding the business back, from one product to the whole model, design the change and test it in your numbers before we recommend it. If the business is in trouble: what to stop now, how to buy time, and what to change. If it isn't, the plan is mostly growth.
Price
from $7,000
Time
4 weeks
Output
The plan + 2 presentations
Includes
Reeve Live throughout
The question it answers
What has to change for this business to work, in what order, and what will it do to profit and cash?
01What you get
The diagnosis, and the plan.
A plan written to be acted on, in order, with owners and targets. Two presentations, and every number behind the plan, exported for your team.
Verdict
Change the model, or it will fail
Fictional sample brand. Summary page of the plan.
Illustrative summary page, fictional sample brand C.
Deliverables
- The verdict: grow, cut, or change the model, with the numbers behind it
- The plan: every change to product, bundles, pricing, acquisition and cost, modelled and in order
- In trouble: what to stop now, how much time that buys, and the model that could work
- Every leak ranked by profit and company value
- Growth in tested steps, with the cash each one needs
- Three scenarios and an indicative value
- A verdict on your agency or in-house team, with evidence
- Two presentations: findings in week 3, the plan in week 4
- Every number and assumption behind the plan, exported; Reeve Live throughout
02What the engine looks at
Every line of the business.
Up to 24 months of your data in one model, about 25,000 formulas and 150 automatic checks.
Discover
What's really happening
True COGS per product
Landed cost from invoices: freight, duty, packaging, defects, shrinkage, and the inventory check.
Channel and product profit
Your site and each marketplace; which products lose money after ads.
True LTV from every order
Cohorts, repeat curves, segments by channel, first product and discount.
Fulfillment, freight and fees
Billed vs real weight, surcharges, marketplace fees, unclaimed reimbursements.
Ad channels and vendors
Structure, tracking, ownership; what each vendor is measured on.
Solve
What to change
Product, bundles and pricing
What the first order has to look like to pay back; what to reprice, bundle or drop.
Acquisition
What a customer can cost, how far spend can rise, and the first step.
Stop, buy time, turn around
When the model can't work as built: the cuts, the time they buy, the new model.
Cash
The cash each change needs, inventory included, month by month.
Scenarios, targets and value
Three futures side by side; the targets your team and agency are held to.
Designed and run by Reeve's founder: 25 years in wholesale, international trade and direct-to-consumer, across five markets. How the engine works
03How it runs
Four weeks from complete data.
Reeve Live switches on as soon as the data room is complete, so you see the numbers move while we work.
Week 1
Data room and reconciliation
Exports tied to your books; Reeve Live switched on.
Week 2
Diagnosis
What's really happening, line by line.
Week 3
Findings presentation
What we've found, and the changes we're testing.
Week 4
The plan
Every change modelled and in order, and the final presentation.
04What we need from you
The clock starts when your data is complete.
- 24 months of monthly P&L (12 minimum) and balance sheets
- Full order export with customer IDs and history
- Supplier, freight and customs invoices; inventory valuations
- Ad accounts (view-only), GA4, 90 days of change history
- 3PL invoices and shipment export with weights
- Marketplace settlement and ads reports
- Vendor contracts: agencies, 3PL, suppliers, software
View-only access, never admin. Your data is used only for your work.
05Not included
Stated plainly, so nothing surprises you.
- Execution of any kind: we design the change; your team and vendors make it
- Reeve Live after the four weeks (month to month, if you want it)
- Formal valuations for tax, legal or transaction purposes
06Price and terms
From $7,000, fixed.
- Cash short? The cuts come first, at the week-3 presentation
- Brands over $25M: six weeks, same steps
- Half at booking, half at the final presentation
- Sprint fee credited in full if booked within 30 days of a Sprint
- The clock starts when the data room is complete
- You keep the plan, the reports and your data
Fixed fee. Our advice doesn't depend on what you buy.
Scope a Diagnosis & Plan07What comes next
Reeve LiveWe stay beside you while your team makes the change: weekly numbers, a 30-minute review, and the action list tracked to done. See Reeve Live08Questions
About the Diagnosis & Plan.
What if the answer is that it can't work?
We say so, in writing, with the numbers. Then we show what would have to change for it to work: what to stop now, how to buy time, and the model that could. If nothing would, we say that too.
Why four weeks?
Long enough to reconcile 24 months properly and test every change in your numbers; short enough that the answer is still current when you get it.
Do we need to change agencies?
Usually not. We set targets tied to profit and recommend a change only when the evidence says so, and they get to respond first.
Can our team use the numbers?
Yes. You get every number and assumption behind the plan as an export your team can work with, each one traced to your records. The engine itself stays ours: it's what lets us do this in four weeks.
Book a free call.
20 minutes, free, no pitch deck. You'll leave with an honest read and one thing to do next. If we can't help, we'll say so.
How it works
- 01Pick a timeAny 20-minute slot that suits you.
- 02Four quick questionsYour revenue, where you sell, what worries you most and, if you have it, last year's P&L, so the call starts with your numbers.
- 03A call with Hamed, the founderAn honest read and one thing to do next. No pitch deck.